Lis Larson – Senior Strategist

From guiding in Alaska to leading the global small-ship adventure travel market, I bring a lifetime of firsthand experience, leadership and vision to AdventureSmith Explorations. My career reflects a rare combination of front-line expertise and strategic achievement, making me an authoritative voice in the expedition cruise industry.

Hi, I’m Lis

I help small ship cruising get on your bucket list.

adventuresmith explorations director of content and marketing lis korb smiles wearing a striped shirt on a sunny day with snow and mountains behind her

My path to adventure travel started while working as managing editor for a regional magazine. It was there that I began telling stories of the places and people that made it shine.

Today I’m proud to be one of the longest running employees and a senior staffer at AdventureSmith Explorations. I’ve been on dozens of expedition cruises and I know what valuable stories this style of travel has to tell. And how impactful it is for our travelers because I’ve not only been there but have read thousands of our client testimonials come in for more than 15 years.

My crew & I do this in three ways:

  1. Partner with the best expedition operators in the world and know their products better than they do with firsthand experience across verticals. 
  2. Establish a personal relationship with each traveler to match them with the perfect trip, being accountable throughout the planning, booking and follow-up process.
  3. Respect the individuals, organization and environments encountered throughout our shared journey.

Recognized Expertise in Expedition Travel

I have been recognized throughout the industry, including 12 selections to Condé Nast Traveler’s prestigious Top Travel Specialists list, most recently in 2025. My leadership in sustainable travel helped shape AdventureSmith’s small-footprint philosophy and its early adoption of carbon-free cruising initiatives.

I serve on the board of the International Galápagos Tour Operators Association (IGTOA), reflecting my ongoing commitment to conservation, responsible tourism and the advancement of expedition travel. I frequently share my expertise at professional gatherings such as the Adventure Travel World Summit and the Alaska Travel Industry Association conferences.

My work and perspectives have been featured on television programs including Jungle Jack Hanna’s Animal Adventures and Lonely Planet Travels. I have contributed to conversations on podcasts such as Big World Made Small and Vanbassador, offering deeper insight into expedition travel and wilderness exploration.

I am frequently interviewed and quoted by major media outlets on expedition cruising, sustainability, and adventure-travel trends. Recent examples include:

  • Cruise Industry News – featured interview in the 2025 Expedition Market Report
  • Robb Report – insights on Antarctic cruising during the avian flu outbreak
  • San Francisco Chronicle – coverage of Californians traveling to Antarctica
  • Yahoo News – expert commentary on Alaska and Denali travel
  • The New York Times – perspective on Mediterranean cruising and seasonal trends
  • TravelPulse – multiple features on Arctic, Galápagos, Costa Rica, Baja, and industry insights
  • Condé Nast Traveler – contributions to articles on Alaska and adventure travel
  • Washington Post – expert quotes on Antarctica travel and seasickness guidance

Awards & Industry Honors

Under my leadership, I’m proud that AdventureSmith and I have earned prestigious industry awards including:

Credentials & Professional Training

I hold numerous professional certifications including:

  • Bachelor of Science in Biology with a minor in Ecology – San Diego State University
  • Certified Interpretive Guide, Certified Interpretive Trainer – National Association for Interpretation
  • Coastal Kayak Instructor Certification – American Canoe Association
  • Wilderness First Responder – American Red Cross
  • Accredited Travel Agent – International Air Transportation Association
  • Alaska Certified Expert – Alaska Travel Industry Association
  • Certified Adventureist – UnCruise Adventures
  • LEXpert – Lindblad Expeditions

Personal Roots & Philosophy

I live in Tahoe City, California, where I immerse myself in mountain-town life as an avid skier, mountain biker, boater and philanthropist. I’m proud to serve on the board of Lake Tahoe SNOWFEST

“When I founded AdventureSmith, I believed that the expedition-cruising product was our biggest asset. We were on the forefront of a travel revolution… Now I realize it’s the genuine relationships – built on mutual respect and effective communication—with our clients, staff and operator partners that are most important.”
Todd Smith – AdventureSmith 20 Year Anniversary

How My Experience Benefits Your Journey

Choosing to work with me and AdventureSmith Explorations means you’re tapping into:

  • A travel-professional leader who still spends time scouting, testing and reviewing small-ship expedition cruises and wilderness lodges firsthand.
  • A company built on authentic adventure expertise rather than mainstream cruise-marketing hype.
  • A trusted partner in designing remote-destination experiences (Antarctica, Galápagos, Arctic, Baja, Alaska) with the strategic insight and operational credibility to deliver.
  • A mindset of sustainability, conservation and low-impact travel, which enhances ethical trust, long-term value and meaningful experiences.
A woman in an AdventureSmith Explorations tan hat smiles standing in front of the waterfalls of Krka National Park in Croatia

LET’S PLAN YOUR DREAM TRIP

Your adventure starts
one-on-one with us

Travel Expertise Straight From the Field

Travel is central to my work at AdventureSmith. Each journey deepens my (and my team’s) firsthand understanding of the ships, crews, and destinations we share with our travelers. The articles below bring that experience directly to you and will help inform and inspire your next adventure.

Where I’ve Traveled – All 7 Continents

Travel is central to my work at AdventureSmith. Each journey deepens my firsthand understanding of the ships, crews, and destinations we share with our travelers.

Expert Reviews

Where Has Lis Traveled with AdventureSmith? Read Her Expert Reviews

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